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What are the best tools for content marketing?

If you’re new to content marketing, then chances are you’re finding it a little bit tough. As marketers, we are expected to adapt ourselves to change almost instantly, and because content marketing is such a fast-paced industry, it can be easy to get left behind. That’s where content marketing tools come in – marketing tools are a great way to free up your time, collaborate with teams, share content, and automate promotion through social media.

The trouble is, there are so many tools out there for content marketers that finding the best ones can be hard. So, we thought what better way to help out fellow content marketers than list our favourite tools?

Drawing inspiration from other lists, including this fantastic in-depth article from Content Hero which rounds up 40 content marketers, find below our top five content marketing tools to check out.

1. IFTTT

Once you have published your content you will need to share it. If This Then That is the best tool for the job. Not only is this content marketing tool 100% free, it is ingenious – it works on recipes, and allows you to link accounts together to automate processes.

2. Quora

If you are trying to build your personal brand, Quora is the best platform to do it. The reason it makes our best content marketing tools post here today is because it can help to connect you to like-minded professionals and it is excellent for establishing thought leadership.

3. Readlist

Readlist is one of the best kept secrets in content curation. If you ever do a roundup of other peoples articles, Readlist lets you create a shareable list of URL’s for people to add to their RSS burner or other form of content saver. Popular sites including The Verge use Readlist to share content.

4. Divvy HQ

All content marketers need an editorial calendar, and Divvy HQ is our personal favourite – this fantastic tool is fully featured with loads of unique settings, including the ability to share content with team members, plan strategy, and even collaborate with other areas of your business.

5. Evernote

I end our list today with the most popular note taking app in the world – Evernote. Evernote is a fantastic content marketing tool because it allows you to create and edit notes from anywhere; your PC, laptop, tablet, smartphone; and the app is available on all operating systems.

Which is your favourite content marketing tool?

There are many other content marketing tools out there. The five above are simply our favourites. If you have your own top choices, be sure to share them with us!

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