Running a business is in no way a small or easy task and moreover it is a highly competitive market, so it is extremely important for you to ensure that you can cater quality products or updated services to one and all. In addition, it is also important for you to let people know about the online presence of your business. However, coming to the online business marketing options, it is all the more important for you to get a high ranking in the search engines. Therefore, comes in the importance of search engine optimization and the SEO tools for your business.
Helpful SEO tools
There are various such SEO tools which can be helpful for you and your business, and some of these are:
This is one of the best SEO tools which help you in getting the all-round idea of your online presence. Analytics is such a capable tool that it helps in tracking all of the clicks, the behavioral patterns of the visitors with regards to their needs or what they are looking for, the hits or views on per pages of your website, the keyword distribution and even more. Such details serve as a clear understanding of whether or not your website is a useful one and what kinds of changes are required to be made. All of these together help you in understanding as to how Google analyzes your website. This is one of the most important information which is required by you in order to be able to fine-tune the SEO strategies.
A WordPress site
It is a compelling website and SEO tool dynamic which serves as the place from where you may have the option to find all kinds of service and products at the same time. However, if yours is a small business, then WordPress can be considered to be your best SEO tool. The website which you are going to create through WordPress will have the capacity to become the intermediary of the social media needs which may arise with regards to your online business and marketing plans.
Google Webmaster Tools
Google is perhaps the best friend of the businesses trying to establish themselves online. Google Webmaster tool has the ability to feed you with details of how the website is going to work like and how is it looking like. It actually is important for you to do more than just creating a website. Simply creating a website cannot be considered as the end of the road, you need to do more than that. Therefore, you need to optimize your website, and you are required to check the site metric reports too. Google Webmaster Tools helps you in getting all of such details starting from the problems with any types of site based errors and broken links and then you may get a due notification on the same.
Open Site Explorers
SEOmoz gives you details on the links in connection to your website. You are also required to get top quality backlinks. This is a great and yet free SEO tool which helps you keep track of the links. With this tool in tow, you can even check out the backlinks of the other competing websites.
So, these are some of the SEO tools which can prove to be helpful for you in accomplishing a proper search engine optimization plan.