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Importance of SMO in online business

SMO is all about optimising your site and content in accordance to be sharable socially. Today many business owners are using SMO strategies for their business promotion and if you are not aware of these techniques then you definitely are lagging behind your competitors. Listed below are a few advantages of SMO in online business:

Beat Competition

Social media optimisation will draw great traffic to your business. Because it helps you to reach potential customers and by increasing your online presence it helps you take over your competitors. Promoting on the social media sites is free and totally controllable on the internet. It is one of the most prominent ways to create brand awareness among the people.

Authoritative for search engines

Search engines like Google and Yahoo will consider famous social media sites as the authoritative sites for ranking on the search engines. So if you are more popular on the social networking sites such as Facebook, LinkedIn, and Twitter then you may get more popularity on the search engines. According to survey more than 70% of the traffic to the websites comes from search engines, so it is very important for you to optimise both for search engines and social media sites. Here the point is that if you optimise well for the social media sites then half-of your work is done for the search engines.

Presently social media sites are king of the internet. Google created a social networking site as a competitor for sites such as Facebook, Twitter, and LinkedIn. Additional content sharing buttons such as click plus are very important for your website on the Google+, YouTube, Facebook, LinkedIn etc. Even you can also make use of the media sharing sites such as Delicious, Stumble Upon as you will increase your online influence.

Connect with potential customers

Social networking sites help you connect with potential customers. This really helps for the small business, consultants, and local business people. One of the wonderful benefits of the social media sites is that you can concentrate your business locally.

Increases Online reputation

By increasing your social media presence you can also improve your online reputation. It is the best way to manage and monitor your business online.  With social media presence it is easier to understand brand status and simultaneously get feedback from the customer which helps to improve your brand image.

Lead generation

It is another reason why companies go for the social media optimisation. Lead generation plays a vital role in the company’s success and practising social media can help you to reach out.. So social media optimisation will also increase your ROI or return on the investment.

Social media breaks the wall between a brand and its customers, with real time tools, the communication gap has diminished. Today, with the help of Social Media sites a brand can understand the expectations of the people and act in accordance to serve better.

The guest post was contributed by Lucy, financial guest blogger from Manchester, UK. Wrote many articles on ppi claims Find out more about her blogs @financeport

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